Marketers are only utilizing 58 percent of their marketing tech stack’s potential, says Gartner Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness.
ClickZ Daily: November 26, 2019 |
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| Today we have a new research by Gartner which shows that marketers are only utilizing 58 percent of their martech stack’s potential. The report found that 29 percent of marketing leaders believe personnel training is a major impediment to increasing the effectiveness of their stacks. Another 27 percent say either integration between technologies or recruiting talent is the biggest obstacle. We also have an engaging story about the renaissance of contextual targeting. In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is already making both targeting and brand safety more effective. Also ICYMI: AirDroid Business, a leading provider of mobile device management solution for businesses, announced its digital signage capabilities for SMBs looking to implement digital ad initiatives as part of their advertising and sales strategies. Vibenomics, provider of place-based audio experience solutions and the industry’s first audio out-of-home (OOH) programmatic advertising marketplace, announced it has closed $5 million in new funding. Samsung XR has teamed up with concert livestreaming company LiveXLive Media to provide live augmented reality and virtual reality music experiences on Samsung smartphones. 73% of US and 81% of UK consumers’ product purchases are inspired by visual inspiration, according to ViSenze report. |
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Marketing Technology Barry Levine Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. |
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Data-Driven Marketing Tim Flagg In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is already making both targeting and brand safety more effective. Read more |
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| Digital Marketing Mahir Prasad ISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read more |
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| Insights Luke Richards New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience. Read more |
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| Chatbots Kamaljeet Kalsi Only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. Read more |
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| Digital Marketing Mahir Prasad Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Ascential’s Nick Everitt. Read more |
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| AI Mahir Prasad Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. Read more |
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| Chatbots Mahir Prasad Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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