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Lessons for Commercial Marketers from the 2020 US Election Cycle

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Last year’s US presidential election played out on social platforms as much as it did in the streets and polling booths. This report discusses how politics shapes both the user and brand experiences on social media.

In The Political Content on Social Media 2021 Report, Insider Intelligence discusses consumer attitudes toward and engagement with politics on social media, and how marketers can navigate the increasingly divisive social media environment.

In full, this exclusive report:

1 Analyzes whether or not people are spending less time on social media because of politics
2 Discusses how politics is redefining the concept of brand safety
3 Examines how political ad regulations are affecting commercial advertisers
3 Explores whether or not brands should participate in political discourse on social media

Get all of these insights and more when you purchase the Political Content on Social Media 2021 report for $995.
Buy the Report Today →

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