Marketers are no longer showing up to meetings with content creators with a firm idea of how they want to be integrated into their content; instead, they’re giving the reins over to creators to decide exactly how exactly they show up, for better or worse. Additional coverage: - It’s a strange moment for corporate America and, in turn, for the marketers who are the stewards of their brands. Read this week's Digiday+ Marketing Briefing.
- On the eve of IAB’s Annual Leadership Meeting, the IAB Tech Lab CEO joined the Digiday Podcast to discuss the state of identity in a not-quite post-cookie landscape.
- Publishing executives from Forbes, Dotdash Meredith, BuzzFeed and other companies detail how they're using AI in 2025, from how they're building AI tools and using them internally and externally, to the guardrails they have in place and the future of AI.
- Topics of discussion at the IAB Annual Leadership Meeting focused on hot-button issues such as artificial intelligence, commerce, creativity, measurement, privacy and addressability, responsible media and streaming.
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers are no longer showing up to meetings with content creators with a firm idea of how they want to be integrated into their content; instead, they’re giving the reins over to creators to decide exactly how exactly they show up, for better or worse. | | |
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howdy! | | | | | It’s a strange moment for corporate America and, in turn, for the marketers who are the stewards of their brands. | | |
| | | | | With the tactics and tools marketers use to achieve performance having evolved considerably, performance marketing needs an update with some nuance. | | |
howdy! | | | | | On the eve of IAB’s Annual Leadership Meeting, the IAB Tech Lab CEO joined the Digiday Podcast to discuss the state of identity in a not-quite post-cookie landscape. | | |
| | | | | Brands like Toyota and Mango are using AI to create dynamic and relevant ads that drive engagement. | | |
howdy! | | | | | Publishing executives from Forbes, Dotdash Meredith, BuzzFeed and other companies detail how they’re using AI in 2025, from how they’re building AI tools and using them internally and externally, to the guardrails they have in place and the future of AI. | | |
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| | | | | One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources. | | |
howdy! | | | | | Speculation over Google’s antitrust travails mounts as the great and the good of digital media converge to discuss conspiracy theories. | | |
howdy! | | | | | Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. | | |
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