Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Advertisers recognize the challenge but believe it’s crucial to understand and address rather than solely relying on Google’s guidance. | | |
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howdy! | | | | | Three publishers are changing how much access AI crawler bots have to their content. | | |
| | | | | With the deprecation of third-party cookies underway, there has seldom been a more urgent moment for publishers and advertisers to revisit their data strategies. | | |
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howdy! | | | | | As creators have become a marketing must-have, they say they’re increasingly pushing for reasonable payment terms, asking for deposits, enacting late fees and employing other tactics to get their fair share of said boom. | | |
| | | | | Targeting attention requires a top-to-bottom effort by brands and agencies. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how publishers are growing their ad products, when agencies and publishers expect deprecation of the third-party cookie to actually happen, and how marketers relied on traditional celebrities for their Super Bowl ads, as seen in recent data from Digiday+ Research. | | |
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| | | | | In a recent Digiday and Clinch survey, agency respondents cited real-time adaptability and personalization at scale as the top two advantages that DCO offers them over non-DCO campaigns. | | |
howdy! | | | | | Snapchat’s latest brand campaign pitches the platform as an alternative to the current state of many social media platforms, harkening back to the days of using social media as a way to connect with friends and family. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues. | | |
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