"Playing catch-up": Amazon's ad business is growing, but marketers believe the e-commerce giant's ad infrastructure doesn't yet compare to Google's and Facebook's.

"It's not a permanent existential crisis": Bloomberg CEO Justin Smith talks about why digital media isn't in crisis, the company's new 24-hour live video Twitter news channel and more in this Q&A.

Apple's update to its Safari browser that prevents third parties from tracking users for more than 24 hours after they visit a website is hurting ad tech. Criteo, the most recognizable retargeting vendor, revealed its business was harmed more than expected by the change.

From Digiday magazine: Sign up for Digiday+ to get access to this Q&A with Fidji Simo, Facebook's vp of product, who talks about publishers' need to monetize content on the platform and more.

From Glossy: Online luxury retailer Matches Fashion expanded its video team from one person to six in a push to produce one shoppable video per week.

Digital advertising budgets have shifted with an eye toward mobile devices, with marketers spending an increasing amount of money on campaigns designed to drive in-store sales. Get the ultimate ROAS guide. Sponsored by 4INFO.

Physical retail has not delivered a compelling response to the value proposition of online shopping. At the Digiday Retail Summit, taking place in Austin, TX from Feb. 21 - 23, learn how The Hershey Company's retail evolution team evaluates risks and opportunities to improve and reinvent the shopping experience.

 

Marketers aren't yet putting Amazon at the level of Google and Facebook

Yuyu Chen

Performance marketers find that Amazon's self-serve search marketing tool AMS is laborious.

Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense

Brian Morrissey

"The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we're in permanent crisis, but to innovate.”

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Report: How leading brands are using tech platforms to produce impactful visual content

Sponsored Content Wibbitz

In today's digital age, it's not enough to just stick an image online -- to get the most out of your visual content, you'll need to invest in the best tech platforms for maximized results. Download the report to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz.

Apple is rattling ad tech with Safari's anti-tracking moves

Ross Benes

Safari’s update may hit Criteo the hardest, but many vendors are caught in the crossfire of Apple's customer privacy campaign.

'Monetization is top of mind': Facebook's Fidji Simo says she wants to help creators to make money

Lucia Moses

Fidji Simo, Facebook's vp of product, says the platform recognizes that publishers need multiple ways to monetize their video and other content there.

Malicious ads: Inside a breach

Sponsored Content GeoEdge

Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge.

How to make a next generation store a right now store

Sponsored Content Oracle and Netsuite

Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite.

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Careers Title
 
December 13, 2017
Entry-level Inbound Business Development Coordinator
Digiday
New York, NY
 
December 7, 2017
Brand Activation & Communications Manager (Contract)
Red Bull North America
Atlanta, GA
 
December 7, 2017
Executive Vice President, Performance Marketing
Edelman
New York, NY
 
 

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Events Title
 
December 5 - 7, 2017
Digiday Marketing Summit
Nassau, Bahamas
 
REGULAR DEADLINE:
December 15, 2017
Digiday Publishing Awards
 
JANUARY 24, 2018 | 7PM
Digiday Awards Europe Gala
London, UK
 
 

ALL EVENTS

 

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