Marketers’ big test on Black Friday and beyond

Happy Monday!

As focus shifts from store windows to browser windows, Brooks Bell’s Suzi Tripp shows how retail marketers can make the best of an unprecedented peak shopping season.

Also with digital channels here to stay, Moxtra’s Chief Brand Officer, Leena Iyar discusses why marketers must provide personalization and convenience across channels.

And finally in our latest key insights article we highlight the two missing pieces of your holiday season digital strategy that influence consumer buying decisions.

Enjoy!

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

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Digital Marketing

Marketers’ big test on Black Friday and beyond

Suzi Tripp

As focus shifts from store windows to browser windows, retail marketers can make the best of an unprecedented peak shopping season.

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

Kamaljeet Kalsi

The two aspects your digital-first, holiday season strategy is missing that can successfully navigate and influence the messy middle stages of consumer buying cycles. Read more

Content & Experience

Marketers play a critical role in unifying digital transformation goals

Leena Iyar

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read more

Digital Marketing

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

Charlie Ungashick

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get through for a successful 2020 holiday season. Read more

Digital Marketing

How marketers can manage risk and save projects during the pandemic and beyond

Saranya Babu

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 2021. Read more

rankingCoach

The complete digital marketing solution for small businesses. One easy to use & engaging app gives you everything you need for success online. Read more

Advanced Email Marketing

Global Topology International Digital Marketing

Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy and implementation and expanding or optimizing your existing campaigns. Download now

Analytics

Technical SEO For Non-Technical Thinkers

Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in finding SEO solutions based on the how and the why of how search (and websites) work. Download now

ClickZ Daily: November 30, 2020

Benchmarking Survey 2020

Digital Marketing

Digital Marketing

Content & Experience

Digital Marketing

Digital Marketing

Featured Tech Talk

Featured Reports

Advanced Email Marketing

Analytics