Good morning, Marketer, and what are your customers demanding?

It pays to know, and that’s why AI marketing tools are so critical in today’s competitive arena. They help marketers zero in on what matters.

There’s also a benefit to reading broader industry research about what customers are seeking. In the B2B space, we’ve hit on a great example of a payoff. First, our latest MarTech Replacement Survey found that there’s high demand for more features. Then, it became clear that, likely in attempting to meet this need, HubSpot has upped their subscription fees.

Read more about this below, and about other ways of boosting your marketing team’s technical capabilities. 

Chris Wood,
Editor

Create campaign impact by reaching the Workday Consumer

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely.

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What are the key elements of successful ABM strategies?

This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide.

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Create next-level customer experiences with a DXP

If you’re not able to deliver the kind of speed and user experience you require, a digital experience platforms (DXP) can help.

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Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

Free Download