Jul 23, 2020

Good morning, marketers, how are you feeling about attending live events early next year? 

If you’re still uncomfortable with the idea, you’re in the majority. According to the marketers who weighed in on our latest event participation index survey, only around 30% of marketers expect to attend in-person events through the first half of 2021. Most — 81% — have attended a virtual event in the past three months, and 75% of them say they’re satisfied with those experiences. 

We’ve been learning from our own experiences with putting on virtual events, including SMX Next last month. And we’ll continue to refine them. In fact, this week we’ve got a mini-series…

Yesterday we kicked off day one of our three-day series SEO for Developers at Live with Search Engine Land, tackling developer communications and SEO-friendly coding through discussion and live demonstrations. Today’s discussion at 1pm ET will cover Scripting And Scraping Automation With Headless Chrome, Firebase, And Google Search Console and you can register for free here. 

Take care,  

Taylor Peterson,
Deputy Editor

 
 
 
Shorts
 

Twitter strikes at conspiracy content

Twitter said it will take action against conspiracy theory-ridden QAnon content on its platform starting this week. It will permanently suspend accounts tweeting about the topics, block URLs associated with QAnon from being shared on Twitter, and content and accounts associated with QAnon will not serve in Trends and recommendations. Twitter took down 7,000 QAnon accounts and is limiting 150,000 others that flood the platform with abusive content and coordinated attempts to get hashtags trending, NBC News reported.

Why we care. Twitter’s action against misinformation and conspiracy theories is significant for a platform and stands in stark contrast to Facebook’s “we aren’t arbiters of truth” approach in the midst of an advertiser boycott over brand safety and content moderation concerns.  

 

Compare 13 top marketing automation platforms

MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms. This report includes profiles of 13 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing.

Get it now »
 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

What Are Keywords? How to Use Them for SEO – Ahrefs

Amazon launches Alexa Conversations in beta, lets developers deep-link skills to mobile apps – VentureBeat

Facebook Messenger can now lock your chats behind Face ID – The Verge

Spotify Strikes New Licensing Deal With Universal Music Group – WSJ – Wall Street Journal

Coca-Cola Mulls Balance Between Marketing Efficiency Vs. Growth – AdExchanger 

Google launches Recommendations AI ecommerce tool in public beta – VentureBeat
 
 

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