I was in a video conference with some martech veterans last week and at the first mention of AI one of them said “Aren’t we all sick of it?” That’s actually not an uncommon reaction, I find. But the situation is complex, isn’t it? Generative AI can’t be ignored; there are many other kinds of AI of course, but most people have been ignoring those for years.
But the endless press releases about genAI in the martech space can get a little wearying. No doubt, many vendors are introducing sophisticated genAI capabilities into their solutions (see Adobe). But in a world where anyone can access something like ChatGPT, doing some low-level integration with genAI and then issuing a press release about it is hardly a challenge.
Us journalists? Oh, we’re looking at AI pretty much round-the-clock. I just accepted an invitation to an after-work shindig related to customer-first AI strategies. At least I’m not dreaming about it. Yet.
Kim Davis
Editor at large
