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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out. | | |
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howdy! | | | | | What seems clear from the 10,000-foot point of view is that there are two general schools of thought around the acquisition, which would vault Omnicom to the No. 1 position. | | |
| | | | | From Digiday’s sister brand Glossy: After BCFM, many brands shift their focus back to acquisition. However, nurturing the new influx of holiday customers is one of the most valuable growth opportunities available to them. | | |
howdy! | | | | | Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers. | | |
| | | | | As the digital advertising landscape becomes increasingly competitive, brands are innovating to stay ahead. Playable ads are one of the biggest innovations revolutionizing how brands connect with consumers. | | |
howdy! | | | | | The platform’s been working with the NBA, MLB, NFL and other leagues behind the scenes to boost its sports communities. | | |
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| | | | | When paired with context and time, geo connects traditional and digital media and bridges gaps between advertising channels to unlock powerful insights rooted in business outcomes. | | |
howdy! | | | | | Google’s Project Mariner and other AI agents could change how publishers, advertisers, and e-commerce deal with bots — for better and for worse. | | |
howdy! | | | | | There’s been a lot of speculation about the value of Acxiom to Omnicom’s acquisition of IPG, but an ongoing court case over the data warehouse adds another layer. | | |
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