For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the possibility that its American swan song might not be far off.
| For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the possibility that its American swan song might not be far off. Additional coverage: Affiliate marketing is a significant revenue stream for many creators, and although it’s unclear exactly how much affiliate revenue Honey skimmed from creators over the years, some YouTubers’ estimates are in the millions. Ads targeting AI agents rather than humans might sound ripped from the pages of sci-fi, but it's a concept that's gaining traction among marketers. This edition of Digiday’s daily CES Briefing examines how brands and agencies are seeing a need to change payment structures to account for AI tools handling some agency work. 2025 Notebook: What’s in store for the media agency world this year? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes — along with a good helping of the unknown. 2025 Notebook: After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase. Our most-read story this week: Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google Other things to know about Today is your last chance to save on entries for the Digiday Streaming and Video Awards. Explore this year's categories and enter by 11:59 p.m. PST to save. By embracing creative transformation, teams enhance the efficiency and scalability of ad production to develop standout, differentiated ad creative that flourishes in a competitive marketplace. Sponsored by Amazon Ads. Inflation is top of mind for consumers, and higher costs mean tighter purse strings. Sponsored by Klaviyo. | | |
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