An abundance of targeting replacements have flooded the market, with certain technology labels, such as "data management platforms," losing favor. Additional coverage: - It's tough running an SSP business these days. Magnite and PubMatic are the exceptions that prove the rule.
- Wall of Productions wants to be a calming influence in the creator economy — one that prides itself on being able to help marketers create the sort of entertaining content that's usually seen on the feeds of some of the most popular creators.
- This week's Digiday+ Future of TV Briefing looks at the latest round of quarterly earnings reports from companies including Disney, Netflix, Roku and Warner Bros. Discovery to sift through what they signal about the state of the business.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | An abundance of targeting replacements have flooded the market, with certain technology labels, such as “data management platforms,” losing favor. | | |
|
howdy! | | | | | It’s tough running an SSP business these days. Magnite and PubMatic are the exceptions that prove the rule. | | |
| | | | | While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to allow marketers more flexibility. | | |
| Advertisement |  | | |
howdy! | | | | | Wall of Productions wants to be a calming influence in the creator economy — one that prides itself on being able to help marketers create the sort of entertaining content that’s usually seen on the feeds of some of the most popular creators. | | |
| | | | | Brands and publishers are taking steps to eliminate environmentally wasteful processes, including establishing more direct supply chains. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the latest round of quarterly earnings reports from companies including Disney, Netflix, Roku and Warner Bros. Discovery to sift through what they signal about the state of the business. | | |
| Advertisement |  | | |
| | | | | From Modern Retail: Online women’s clothing retailer Princess Polly used first-party data sources to reach prospects and re-engage high-value shoppers through CTV. | | |
howdy! | | | | | It’s still far too early to write the app off completely, but it is clear that marketers are wanting something more from the app to stick around. | | |
howdy! | | | | | With Meta and Snapchat both recently debuting new AI capabilities, social media’s race to incorporate generative content is underway. | | |
|
