TikTok’s future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.
April 10, 2024

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

TikTok's future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.

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TikTok’s future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit.

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