Marketers sound off on year one of Netflix’s plan for ad dollars Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer’s upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to advertise on — despite its anticipated second year of growing pains. Additional coverage: - Adobe and the Coalition for Content Provenance and Authenticity have proposed a system for disclosing how a piece of content was created. WTF are content credentials?
- Burned by controversy and facing a collapsing share price, the embattled North American esports team FaZe Clan has been acquired by GameSquare, the Texas-based esports company backed by Dallas Cowboys owner Jerry Jones.
- No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy exert greater influence on their data doings.
- Unlike a media agency, Quad defines itself as a marketing experience company, equipped with creative, production and media assets — the last of which Joshua Lowcock will directly oversee as he finds new ways to blend all three.
- Think the generative AI boom is bound to bust? A new report from the International Data Corporation says it’s time to buckle up.
- Wondery is putting its podcasts into three free, ad-supported streaming TV channels on Freevee, also owned by its parent company Amazon, to reach a new audience for their podcast shows.
- We’ve gathered up the latest stats to give you the lowdown on how one of the most progressive generations in the workforce is really making the most of this game-changing tech.
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| Top Stories |  | | Ivy Liu |
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| | | | | Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer’s upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to advertise on — despite its anticipated second year of growing pains. | | |
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howdy! | | | | | Adobe and the Coalition for Content Provenance and Authenticity have proposed a system for disclosing how a piece of content was created. | | |
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| | | | | The data technologies marketers have historically invested in — data warehouses, CDPs and DMPs — are primarily designed to house and store data instead of enabling collaboration. New technologies are changing that scenario. | | |
howdy! | | | | | Burned by controversy and facing a collapsing share price, the embattled North American esports team FaZe Clan has been acquired by GameSquare, the Texas-based esports company backed by Dallas Cowboys owner Jerry Jones. | | |
| | | | | To avoid wasting ad spend on unvetted inventory, marketers are leveraging technology to drive efficient supply paths. | | |
howdy! | | | | | No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy exert greater influence on their data doings. | | |
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| | | | | Black Friday Cyber Monday campaigns drive significant revenue for brands, and advertisers are increasingly focusing on high-value offers to win consumer spend. | | |
howdy! | | | | | Unlike a media agency, Quad defines itself as a marketing experience company, equipped with creative, production and media assets — the last of which Joshua Lowcock will directly oversee as he finds new ways to blend all three. | | |
howdy! | | | | | Think the generative AI boom is bound to bust? A new report from the International Data Corporation says it’s time to buckle up. | | |
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