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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers find themselves entangled in a whirlwind of uncertainty, further complicated by the rapid pace of change catalyzed by the pandemic. | | |
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howdy! | | | | | Riding the wave of recent dealmaking, this acquisition follows InMobi’s previous purchase of performance measurement business Appsume in 2021. | | |
| | | | | Marketing-mix modeling helps teams like Samsung measure performance, allocate budgets, forecast future sales, understand consumer behavior and more. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle. | | |
| | | | | The intense early focus on CTV is now showing signs of settling into an established and integrated place in the marketing mix. | | |
howdy! | | | | | As the digital space becomes more crowded, some big-name retailers are adding print to their marketing mixes. | | |
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| | | | | As the technology behind mobile games evolves, gamers are increasingly viewing mobile games as premium experiences. Marketers unable to respond with a strong in-game ad strategy are missing out on a lucrative opportunity. | | |
howdy! | | | | | Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the display ad landscape and its role in marketers’ playbooks. | | |
howdy! | | | | | In 2023, esports industry leaders are adopting a more pragmatic tone as they attempt to steer the industry toward profitability by acknowledging both its strengths and its weak points. | | |
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