The fallout from the pandemic has forced many advertisers to re-evalute the way they pay their agencies, but few seem ready to break from the status quo just yet.
January 06, 2021

New year, same challenges. That’s the sobering 2021 outlook of one senior agency exec who expects many marketers to continue to avoid the thorny topic of remuneration. In the latest edition of our Confessions series, the managing director at a global media agency holding group explains why getting paid fairly remains a pipe dream for many of their contemporaries. "We were able to move to more nuanced payment models with some of our larger clients as a result of having built up trust with them, but it can’t drown out all the noise around this issue," the managing director said. Read more below.

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