New year, same challenges. That’s the sobering 2021 outlook of one senior agency exec who expects many marketers to continue to avoid the thorny topic of remuneration. In the latest edition of our Confessions series, the managing director at a global media agency holding group explains why getting paid fairly remains a pipe dream for many of their contemporaries. "We were able to move to more nuanced payment models with some of our larger clients as a result of having built up trust with them, but it can’t drown out all the noise around this issue," the managing director said. Read more below. Other things to know about | |
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The Confessions | | The fallout from the pandemic has forced many advertisers to re-evalute the way they pay their agencies, but few seem ready to break from the status quo just yet. | |
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howdy! Business of TV | | How exactly 2021 will shape the future of TV is anyone’s guess. But here are the major factors that will affect its formation. | |
Sponsored by Sitecore | | As the surge of online commerce continues, and quarantined eyeballs remain glued to screens, marketers are putting four essential tactics at the heart of their quest for content and creative that’s sophisticated enough to compete. | |
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howdy! Future of TV | | This year will be an inflection point for ViacomCBS as it relaunches its flagship streaming service, but how long until profits follow? | |
Sponsored by Celtra | | In this new live virtual session on January 21, at 2 p.m. ET, hear from Nikki Gertner, senior product marketer at Celtra, as she explores tips and tactics for incorporating interactive elements, animations and video into site skins to wow audiences and attract advertisers. | |
howdy! The Programmatic Marketer | | These are undoubtedly heady times for ad tech vendors. But it’s important to be realistic about the future as 2021 unfolds economically. | |
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Sponsored by Ceros | | Download this new report to learn what marketing teams are doing with immersive content that drives audience interactions — and engagement. Packed with tips, tactics and best practices, this is a playbook for your next immersive campaign. | |
howdy! The Programmatic Marketer | | Transition away from third-party cookies prompting discussions about data usage, privacy and innovations in contextual targeting and data sharing. | |
howdy! Future of Work | | The workplace has become less transparent in a virtual world because we cannot directly see what other people are saying and doing. | |
Publishing in the Platform Era | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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