The rise of generative AI has been sudden and intense. Who’s making sure fraudulent use of it doesn’t spin out of control in marketing and advertising?
The rise of generative AI has been sudden and intense. Who's making sure fraudulent use of it doesn't spin out of control in marketing and advertising?
Recent rulings regarding the Microsoft–Activision Blizzard deal show the two paths it could take in the future — and demonstrate how the FTC's decision could come down to the lens through which it views the potential acquisition.
Warner-Discovery is using digital, social, out-of-home, radio and linear TV as well as the company's owned and operated channels to tout the rollout of Max.
Prompt engineering is an emerging skill and one companies are looking to hire for as they employ more AI tools. And yet dedicated prompt engineering roles may be somewhat short-lived as workforces become more proficient in using the tools.
By leaning on a robust data marketplace and a premium inventory library, Xandr is simplifying ad selling and buying. Produced in partnership with Marketecture.
The rise of generative AI has been sudden and intense. Who’s making sure fraudulent use of it doesn’t spin out of control in marketing and advertising?
The CMA and EU’s diverging rulings show the two paths the Microsoft–Activision Blizzard deal could take in the future — and demonstrates how the FTC’s decision could come down to the lens through which it views the potential acquisition.
Broadcasters are adopting tools for flexibility, strategy and an increasingly premium audience experience. The approach is fueling success with the new TV upfronts and bringing cross-platform planning tools and purpose-built CTV ad servers further into the marketing mix.
Esports represents an opportunity for brands to simultaneously reach audiences in the East and West. But for marketers looking to do so, it is crucial to understand the vast differences between these disparate audiences.
