The vast majority of all mobile activity is now spent in-app — but many advertisers still aren’t tailoring their strategies to the mobile ecosystem. Fewer than one-third of marketers are designating a majority of their mobile campaign budgets to apps — much of it is still getting earmarked for the mobile web, and to lesser effect.

To help marketers unlock the power of mobile in-app advertising, we’ve compiled a series of mini-guides to mobile in-app, dispelling assumptions about what kinds of consumers engage with mobile apps — particularly mobile games — the power of in-app campaigns for brand performance and some lessons on mobile engagement during the high shopping season.

Download these reports for insights and expert advice across three crucial areas:

Channeling the power of mobile in-app for brand performance and proving that brands can achieve viewability, reach and scale
The in-app audience, a deep dive on gamers, video ads and what makes a successful campaign
Making the most of the surge in shopping via mobile and in-app pre- and post-holiday