Insider Intelligence

How Their Finances, Shopping Behavior, and Digital Usage Look

Get the Full Report →
Report Preview
Many Gen Xers were in shaky financial shape before the pandemic arrived and have suffered during it. But with above-average incomes and bigger-than-average households—and at a life stage that necessitates lots of spending—Xers remain a cohort marketers cannot afford to ignore.

In The Gen X amid the Pandemic Report, Insider Intelligence assesses US Gen Xers’ finances and how they’ve been affected by the pandemic. It looks at their shopping behavior and how it has shifted in a time of social distancing. And it examines the media usage of a cohort that’s digitally conversant but not digitally native.

In full, this exclusive report:

1 Explores to what extent Xers in the US have been in decent financial shape, pandemic aside
2 Analyzes how hard they have been hit financially by the pandemic
3 Discusses how the pandemic has reshaped Xers’ spending
4 Examines whether or not Gen Xers are heavy users of digital media and devices

Get all of these insights and more when you purchase the Gen X amid the Pandemic Report for $995.
Buy the Report Today →
Insider Intelligence

Email sent to: newsletter@newslettercollector.com

Manage your email preferences  |  Unsubscribe  |  Terms of Service  |  Privacy Policy

© 2021 Insider Intelligence, 11 Times Square, 14th FL, New York, NY 10036
Powered By SailthrU