| Shareen Pathak Following a year where agency brands have been hammered, big tech players continue to gain more control, and marketers continue to tighten their belts. |
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| Sahil Patel Samsung and other TV makers are integrating free streaming services such as Pluto TV and Xumo directly into their TV sets — and collecting ad revenue. |
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| Sponsored Content GumGum For marketers, visual content has quickly become the primary canvas for telling stories and influencing consumers. But this surge in visuals makes it that much harder to stand out and avoid some brand-unsafe associations. Sponsored by GumGum. |
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| Tim Peterson Hulu’s PMP will officially open on Jan. 1 and let advertisers programmatically bid on its live and on-demand video inventory. |
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| Sahil Patel Disney, HBO and Apple are getting ready to duke it out with Netflix and Amazon. |
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| Sponsored Content FreeWheel In 2019, we will see the fight for content intensify, whether in terms of production or for the purchase of exclusive rights, content or programs. Premium video is no longer about choosing branding over performance: it is about having both at once. Sponsored by Freewheel. |
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| Sponsored Content CreatorIQ Influencer marketing has grown exponentially over the past year with 94 percent of advertisers find influencer marketing to be an effective practice. And with big brands and media companies increasingly moving marketing dollars into the space, the industry will undoubtedly continue to see explosive growth. Sponsored by CreatorIQ. |
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