Good morning, Marketer, and here are some trusted sources for the marketing AI revolution.

It’s not surprising that the marketing world is teeming with hot takes about what to do with emerging artificial intelligence, following the bold moves made with conversational AI by Microsoft, Google and others in the space. The best guidance comes from those who are well-established experts in the field and aren’t just following the latest trends.

With this in mind, we’ve assembled a crucial list of marketing AI experts to follow. They know how marketers can harness this technology for chat, content, optimization, sentiment detection and analytics — and so many other use cases — because they’ve been writing books and delivering talks about the subject, or even building their own AI-based businesses. 

Chris Wood,
Editor

MarTech’s marketing AI experts to follow

Who you need to follow to keep up with the AI revolution sweeping through marketing technology.

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4 emails that customers will love — and help them love you

Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service.

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How to create a CDP worksheet from your use cases

Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.

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Leveraging ChatGPT to save advertising professionals’ time

Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical.

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Templates and examples that you can use to set your SEO goals

Have you ever reached the end of a year and felt you’ve made no progress on your organic growth targets? Join our upcoming webinar and see real examples of how SEO testing can give you confidence in hitting your goals and leave with templates you can use for your team this year.

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Artificial intelligence is getting even smarter

AI for marketing is getting better at content creation. But caution is needed.

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Does your email copy persuade or sell?

They aren't the same, and if you get it wrong, you'll leave money on the table.

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It’s the customer experience, stupid

Learn how conversion optimization platforms can help deliver a customer experience (CX) that differentiates you from the competition.

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What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.

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