| Good morning, Marketer, and how can AI help you right now? With all the AI chatter in recent weeks, it’s been a challenge to focus on what, specifically, marketers can do with the emerging technology. Also, how will AI change the marketing profession in the near future? Today’s interview with Paul Roetzer, founder and CEO of the Marketing AI Institute, provides a needed reset. Practically speaking, there are a number of ways we’re using AI already, in marketing and in our everyday digital lives. Understanding this will help us set the table for further innovation. In Roetzer’s estimation, organizations that use AI shouldn’t aim to take humans out of the equation entirely. It’s about helping marketers do what they do, and do more of it without being burdened by repetitive tasks. Chris Wood,
Editor | 