Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.
Marketing and Outreach Strategies to Engage Your Community |
Don't miss out! There's still time to register and learn how to increase your community's engagement in your library programs and services. You'll have the chance to learn from expert guest speakers and join a project-based workshop to learn tangible skills you can apply in your library. All sessions are recorded for on-demand viewing. |
See what one of our past participants had to say: |
"This course was absolutely fabulous. The enthusiasm of all the speakers for their topics made me feel as if I could successfully tackle the insurmountable mountain that is Marketing&Outreach, even as someone with limited experience. Within days of learning about successful marketing tips, I was able to utilize them for my own event planning. It's gratifying to see something I learned in a workshop was so quickly and easily put into my own practice!" - Maria Lentini Access Services Library Assistant III |
Session 1 | 12:00-12:40 pm ET Marketing and Outreach: Creating Engagement & Awareness Led by: Cordelia Anderson (she,her) CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results |
Session 2 | 12:40-1:10 pm ET Uniting Marketing and Outreach: Internal Communications and Buy-In Led by: Nicholas Brown (he,him) Chief Operating Officer for Communication and Outreach at Prince George's County Memorial Library System |
Session 3 | 1:20-2:00 pm ET Start with Research: Using Data to Enhance Marketing and Outreach Led by: Nicholas Brown (he,him) Chief Operating Officer for Communication and Outreach at Prince George's County Memorial Library System |
Session 4 | 2:00-2:30 pm ET How to Build a Strategic Marketing Plan Led by: Andrea Fanta, Head of MarCom at Nashville Public Library |
Session 5 | 2:30-3:00 pm ET The Power of Storytelling and Empathy-Centered Communication Led by: Deborah Hakes, Director of Communications, Georgia Public Library Service |
Session 6 | 3:10-3:50 pm ET Engaging Your Community: Strategies for Innovative Social Media and Content Marketing Led by: Dana Haugh, (she, her) MLS, Web Services Librarian & Coordinator of Marketing and Communications at Yale University |
Session 7 | 3:50-4:30 pm ET Centering Community: How to Move from Outreach to Engagement Led by: Fatima Perkins, Director of Community Outreach & Advocacy |
Our courses are perfect for your team! Group rates available now! Request a discount for groups of 3 or more and work with your colleagues on a project for your library. Purchase 15 or more registrations and apply them across multiple courses. |
Introducing course credit packages! Buy now, decide later. Plan your library’s professional development for the year by purchasing course credits. Starting at $5,000, purchase packages of course tickets that you can allocate to your staff as needed and apply to our full roster of courses. Contact us to plan your group purchase. |
|
