Marketing and Outreach Strategies to Engage Your Community

Join us this fall and learn how to increase community engagement in your library programs by deepening your marketing and outreach skills.

See what a past participant had to say about this course:

"This course was absolutely fabulous. The enthusiasm of all the speakers for their topics made me feel as if I could successfully tackle the insurmountable mountain that is Marketing & Outreach, even as someone with limited experience. Within days of learning about successful marketing tips, I was able to utilize them for my own event planning. It's gratifying to see something I learned in a workshop was so quickly and easily put into my own practice!" - Maria Lentini Access Services Library Assistant III

COURSE PROGRAM

Session 1 | 12:00-12:45 pm ET

Wednesday, December 06, 2023

Marketing and Outreach: Creating Engagement & Awareness

Learn the fundamentals of marketing and public relations, and how they intersect with outreach in a library context. You will learn best practices that you can implement at your library in order to reach more customers and increase your library's presence in the community you serve.

Session 2 | 12:45-1:30 pm ET

Wednesday, December 06, 2023

Uniting Marketing and Outreach: Internal Communications and Buy-In

What are the differences between marketing and outreach, and what are the ways both efforts can coincide to enhance your library’s community impact and engagement? This session will answer those questions and provide tools to establish clear internal communication and alignment between all involved staff. Learn strategies to streamline efforts by increasing staff and colleague buy-in and creating a culture of collaboration.

Session 3 | 1:40-2:25 pm ET

Wednesday, December 06, 2023

Start with Research: Using Data to Enhance Marketing and Outreach

Take the temperature of your community and figure out what matters to them by gathering and analyzing useful data. Learn how to make better use of the data you already have access to as well as opportunities to gather new data and make connections with non-library users. This session will help you identify metrics that can help you shape marketing and outreach plans, and then demonstrate how to use that data to enhance your outreach, programs, and partnerships.

Session 4 | 2:25-3:10 pm ET

Wednesday, December 06, 2023

Engaging Your Community: Strategies for Innovative Social Media and Content Marketing

Prompt your community to engage with your library online. Learn the foundations of digital and social media marketing and outreach. This session will provide you with relevant, tangible strategies that you can use at your library regardless of library type, size, or budget.

Session 5 | 3:20-4:00 pm ET

Wednesday, December 06, 2023

Centering Community: How to Move from Outreach to Engagement

Outreach is a great starting point to help raise community awareness about your programs and services. However, increasing community involvement, impact, and trust requires steps beyond outreach. This session will teach you how to engage in community-centered outreach and how to continue your journey into consultation, collaboration, and shared leadership within your community.