Publishers that cover pop culture and entertainment are already licking their chops at the prospect of more advertising and affiliate revenues coming their way next year, as services including HBO Max and Disney+ keep racing to reach ambitious subscriber targets (and keep subscriber churn under control). This past year, the entertainment pop culture site Fandom, which reaches 315 million monthly unique users globally, saw revenue from streamers rise 63%, chief revenue officer Ken Shapiro said. Ranker's CEO Clark Benson said streaming services became the number one advertising category for his sites this year. Read more below. Other things to know about | | |
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| Video Anywhere | | | | Advertising in the category leapt more than 70% this year, and analysts see the stars aligning for continued growth in 2021. | | |
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howdy! | Business of TV | | | | WarnerMedia appears to evince boat-burning at its brightest but is actually taking care in alighting its linear TV business. | | |
| Sponsored by Facebook | | | | Audiences turn to Facebook Watch for an escape from their daily routine as well as a moment to connect with friends and family. For marketers looking to reach them, the platform is tracking the emerging data highlighting their viewing choices. | | |
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howdy! | Brands in Culture | | | | Aside from making a decision later than usual, the biggest change for Big Game advertisers has been figuring out the logistics of doing the commercial shoot. | | |
| Sponsored by Validity | | | | To achieve true email success, brands not only require a deeper understanding of email deliverability, they must also avoid focusing on delivery alone — a mistake that can negatively impact reach and revenue. | | |
howdy! | Video Anywhere | | | | ARPU is one way of checking how valuable new online revenue streams could be, and how much they’re worth investing in. | | |
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| Sponsored by Zeta Global | | | | New research finds that brands are directing their budgets away from the cornerstones of traditional analog marketing, including print, linear TV and traditional out-of-home — and they’re embracing digital platforms in nearly equal measure. This new report unpacks the changing approach as brands attempt to find new ways to target consumers in the post-cookies era. | | |
howdy! | Awards | | | | This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. | | |
howdy! | Content & Commerce | | | | With ad and subs revenue leading the way in revenue, The New York Times’ store is seen more as a means of deepening reader communities. | | |
| Content & Commerce | | | | Publishers have to quickly shift to a e-commerce mindset and orientation if they want to begin selling subscriptions in a significant way. |
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