"It's a heartfelt message from a brand, understanding that people have felt trapped indoors," Spark44's Sean Doyle tells "Marketing Daily." Read the whole story
The branded content deal with Ford Motor Company is a "first-ever, prime-time product reveal roadblock" across broadcast, cable, digital and streaming properties, Disney Media ... Read the whole story
The account has been handled by long-time incumbent Havas/BETC. The new agency is tasked with helping to navigate the brand's digital transformation efforts and ... Read the whole story
Industry expected double-digit declines, but the "result wasn't as bad as we thought it would be, fearing the worst,'" according to one analyst. Read the whole story
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