"Lincoln has created an engaging, emotionally appealing marketing program that brings to life its 'American Luxury' positioning," says AMCI's Ian G. Beavis. Read the whole story
The 60-second spot will air in the first quarter and features the 2020 Hyundai Sonata and the automaker's remote smart parking assist. Read the whole story
For the past 5 years, MediaPost has succeeded in creating a hub for brand marketers at the New York International Auto Show with its Marketing: Automotive conference. Gain valuable insights from leading automotive marketers about how they are positioning their products and targeting new car owners in a market ripe with massive change. Register today.
The "Yards Against Homelessness" spot from David & Goliath will be 60 seconds and will air in the third quarter, "Marketing Daily" has learned. Read the whole story
General Motors plans to invest $2.2 billion in a Detroit plant to produce a variety of all-electric trucks and SUVs followed by a shared, ... Read the whole story
Uber Advanced Technology group is bringing its self-driving vehicles to Washington, D.C., starting today. The cars will initially be operated in manual driving mode ... Read the whole story
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