Last year's tournament was cancelled due to the COVID-19 pandemic, and Nissan had to put its plans on hold, says Nissan's Allyson Witherspoon. Read the whole story
"A single agency solution makes a whole lot of sense, particularly as we are clarifying the brand," Infiniti's Phil York tells "Marketing Daily." Read the whole story
The automotive industry is at a crossroads as consideration for electric vehicles climbs. According to JD Power, as many as 16,000,000 electric vehicles could be sold over the next four years. So, how can today's auto marketers adapt their strategies to beat the competition amidst this revolution? Click for more
Toyota, which had a poignant Super Bowl spot, came out on top both in spending ($39.9 million) and TV ad impressions (2.7 billion). Read the whole story
The goal for the spot with Jon Batiste was to show that "inspiration can be found in a variety of forms and places," Lincoln's ... Read the whole story
Mercedes-Benz is also the top brand for those earning over $150,000, while millennials and those earning $50,000 or less rank Toyota number one. Read the whole story
"Finance In Advance" is CarGurus' first major offering in digital retail, but will not be the last, CMO Sarah Welch tells "Marketing Daily." Read the whole story
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