The campaign takes "a bit of a different approach" and is "more of a love letter to New Orleans," says Mercedes-Benz USA CMO Melody ... Read the whole story
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
In a video introducing the hybrid version, a voiceover used the catchphrase "love goes the extra mile," playing off Subaru's longtime "love" promise. Read the whole story
Hyundai and Culture Brands aim to deepen the automaker's authentic connection with the African American community, says Hyundai's Erik Thomas. Read the whole story
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