Lexus Marketing VP Lisa Materazzo will present April 8 at MediaPost's Marketing: Automotive conference at the New York International Auto Show. Read the whole story
Data is shared with Nationwide through the vehicle's embedded modem, eliminating the need for a special app or vehicle plug-in device. Read the whole story
The automaker added the new tier after receiving feedback from subscribers who had a chance to drive select Mercedes-AMG models in other tiers. Read the whole story
Jaguar Land Rover has unveiled a new concept vehicle a part of the automaker's Destination Zero project. The Project Vector vehicle is portrayed as ... Read the whole story
Find out how using better data to target the right audiences at the right time can help you compete more effectively and efficiently. Get the free ebook. Click for more
Distinct from typical "used cars," so-called "CPO" vehicles include benefits formerly available only with the purchase of a new car. Read the whole story
Nissan Switch provides the solution "for those who want a sedan during the week and sports car on the weekends," says Nissan's Tavi. Read the whole story
"Our research shows that interest in video games has stuck with the youths of the 1990s into adulthood," Acura's Lisa Stessman tells "Marketing Daily." Read the whole story
Brands rated high at forging bonds with consumers significantly outperform top Fortune 500 and S&P brands in profit over past 10 years. Read the whole story
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