The two are partnering on a new video series highlighting the league and and automaker's shared focus on sustainability initiatives. Read the whole story
At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more
Goodyear reported advertising costs of $364 million in 2023, down 3% from the prior year. That included costs for its cooperative advertising programs with ... Read the whole story
The most successful brand-agency relationships today have moved beyond the conventional "brief-response" model into true strategic partnerships. Read the whole story
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