I was blown away by the price on the Lexus ES 350 - the base is $48,500, but it feels like a vehicle that could easily run $20,000 more. Read the whole story
The automaker's inclusion is a natural extension of the brand's passion for fashion, creativity and storytelling, says Amy Marentic, chief marketing officer, Genesis Motor ... Read the whole story
As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media. Click for more
The inexact science of branding is nowhere more evident than in the case of the Tesla Cybertruck, which could be the biggest automotive flop ... Read the whole story
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