Heidi Shaffer replaces Michael Sprague, who left the automaker several months ago to "pursue something more entrepreneurial," he tells "Marketing Daily." Read the whole story
The automaker offers a range of vehicles "featuring a diverse portfolio of electrified powertrains to best fit our customers' lifestyles," says Toyota's Mike Tripp. Read the whole story
At the MediaPost Digital Out-of-Home Insider Summit we do more than a drive-by of the DOOH landscape. From media mapping to targeting, dynamic creative to measurement, the early-in brands and media planners will share what they have learned, and what they expect from a future where any IRL surface can be connected and messaged. Click for more
The intersection of lifestyle and the latest offerings from top manufacturers will create a diverse, festival-like environment, per show organizers. Read the whole story
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