The six WWCOTY category winners will go through to the final round of judging to determine the winner of WWCOTY's top award, which will be announced March 6. Read the whole story
The Squares promotion will include the company's full lineup, "so people could win anything from a Carnival to an EV9 to a Sportage, to ... Read the whole story
"Rule number one at Ford: No boring products," says Ford's Jim Farley. "That's our simple rule. We are here to make memories on road ... Read the whole story
The navigation system can retain an interaction in its memory and recall the dialogue so users can continue conversations and reference information throughout the ... Read the whole story
SPONSOR CONTENT FROM PLANNING & BUYING INSIDER SUMMIT
At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida. It is an event you will not want to miss! Click for more
Disney is working with several on-the-ground relief groups including the American Red Cross, the Los Angeles Fire Department Foundation and the Los Angeles Regional ... Read the whole story
CEO Elon Musk may be riding high in Washington, but observers are nervous about new government probes and the company's rare drop in annual ... Read the whole story
Even in the midst of the chaos, several LA-based brands -- Everytable and Mud\Wtr -- also offered what they could to help their community. Read the whole story
The vehicle will be available in two trims, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features. Read the whole story
Have you ever pulled out your phone while watching TV during a commercial break? Or maybe you are shopping for products you just seen on a commercial. As double-screening becomes more prevalent, there's a compelling need to understand how consumers interact with multiple devices-particularly their "little screens" (i.e., smartphones) while watching TV, their "big screens." Key takeaways: Identifying the screens that consumers use simultaneously and identifying what triggers consumers to shift from one screen to another. Understanding consumer multitasking behavior while watching their primary screen and their engagement with ads across devices. Understanding how the consumer path to purchase varies by device. Identifying best practices drive successful campaigns Click for more
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.