MARKETING

How to sidestep 3 subtle—yet crucial—marketing blunders

If you’re personalizing content based on superficial details or setting generic triggers, you could be missing out on a big sales bump.

CRISIS COMMUNICATIONS

Experts give ‘indifferent’ Boeing poor marks for crisis response

The aircraft manufacturer lost public trust after two deadly crashes were tied to missing safety features and shoddy disclosure about software updates. Its messaging hasn’t helped matters.

WRITING & EDITING

4 offbeat ways to refresh your writing

Try stepping out into a verdant glen or devouring delicious micro-bites of elegant prose. If all else fails, ask a child for help.

MEDIA RELATIONS

9 steps for working with journalists

The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.

WEBINAR ALERT

Why you should be excited about the new AP Stylebook guidelines

Hear directly from a leading Associated Press editor how these changes will benefit writers.

MARKETING

Study: Marketers struggle to prove social media ROI

A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.

AWARDS

What is your organization’s corporate social responsibility strategy?

Tell us the story behind your diversity, public health or education initiative. Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The late submission deadline is May 31.

EMPLOYEE ENGAGEMENT

Survey: Are you meeting your remote workers’ needs?

New data shows that telecommuters crave more training—and collegial connections—though productivity from home offices remains sky high.

CONTENT MARKETING

Why content marketers shouldn’t overlook niche outlets

Your organization wants to make a splash—and big marquee names can offer big ROI. However, smaller, industry-centered publications can be just as rewarding.

EMPLOYEE ENGAGEMENT

3 attendees share why you shouldn’t miss our summit at Microsoft HQ

Join us this fall for the 11^th annual Employee Communications, PR and Social Media Summit.

FROM THE ARCHIVES

6 tips to help shy speakers make strong presentations

Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience.

PR

Infographic: A blueprint for building the perfect PR strategy

Set achievable goals, don’t make it all about you and learn from past mistakes. This guide can help you set the foundation for a winning campaign.

WRITING & EDITING

Are you misplacing modifiers? 10 examples and their easy fixes

Situating a participle or locating a clarifying phrase within a sentence can be tricky, even for seasoned communicators. To avoid prompting confusion—or, worse, derision—follow these tips.

SOCIAL MEDIA

Why senior social media leaders should apply to this exclusive membership organization

The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team.