Fewer marketers brought up Pride to agency execs who say that anecdotally it’s been noticeably quieter this year than in previous years, even last year.
| The latest uproar over The Trade Desk’s list of the top 100 sites it buys from wasn’t surprising. If anything, it blurted out the obvious: The Trade Desk is so big it makes everyone else squirm. Additional coverage: Fewer marketers brought up Pride to agency execs who said in this Digiday+ Marketing Briefing that, anecdotally, it’s been noticeably quieter this year than in previous years, even last year. One after another, publishers are signing deals with AI tech company OpenAI to get paid for their content. But at what cost? Financial media networks, or FMNs, are financial institutions that have built out their own ad networks using their rich data sets (or their first-party data). Here’s a WTF explainer. The third episode of the Digiday Podcast's Creator series takes a look at Substack and how content creators are monetizing their tens of thousands of subscribers. New research from EY reveals a growing cybersecurity anxiety among U.S. employees, with younger generations particularly vulnerable to sophisticated AI-powered attacks. Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Other things to know about The Digiday Awards recognize the companies, campaigns and creatives driving the media and marketing industry forward. Submit by Friday, June 21 to save and showcase your work. Read this playbook to learn the four questions marketing teams must answer to ensure their customer data serves the whole business. Sponsored by Klaviyo. Amid a transforming media ecosystem, advertisers are turning to ad tech partners for tools built for the modern advertising landscape, but evaluating their partners’ capabilities is crucial for success. Sponsored by Viant. | | |
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