Budgets have always been among the top challenges when we've surveyed marketers about their challenges. But this article shows that marketing number in context of the business as a whole. See data from Spendesk based on 800,000 business transactions from various European companies.

When MarketingSherpa started publishing, there was skepticism that E-tail (known today as ecommerce) would have anything more than a small future for B2C companies. Two decades later, it’s hard not to look back and smirk at that hesitancy to embrace digital. Learn from the most popular B2C articles from 20 years of reporting.

• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines