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MarketingSherpa Insights from October 7 – 21

Marketing Budget Chart: Is budget size the real challenge? Or is it how you allocate your budget?

Budgets have always been among the top challenges when we've surveyed marketers about their challenges. But this article shows that marketing number in context of the business as a whole. See data from Spendesk based on 800,000 business transactions from various European companies.

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The Most Popular Articles about B2C Marketing from MarketingSherpa’s 20 Years of Reporting

When MarketingSherpa started publishing, there was skepticism that E-tail (known today as ecommerce) would have anything more than a small future for B2C companies. Two decades later, it’s hard not to look back and smirk at that hesitancy to embrace digital. Learn from the most popular B2C articles from 20 years of reporting.

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Why Marketing Can Save the World: 5 Examples (via Target Marketing)

Marketing is ultimately the optimization of perceived value to help influence choice. The implications are enormous. It has the power to save the world, to make the world a better place and to help more people choose good.
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Get Sustainable Website Results From a Conversion-Focused Site Redesign

Some agencies advocate a mobile-first website approach. Others sell a content-first redesign. However, they both miss the target. Since conversion is the core goal of marketing, MECLABS Institute builds websites from the ground up with a conversion-first approach.

Learn how MECLABS Services can build or redesign your website to achieve sustainable results.
 
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Our Most Popular Resources From the Last 14 Days

Coming Soon ...

Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): ​​​​​
  • Content Marketing: How to host a virtual summit (in 9 steps)
  • The Most Effective Branding is More About the Customer than the Company
  • Pricing Strategy: Seven factors marketers can leverage to increase sales
  • Conversion Rate Optimization Case Study: How a travel website doubled website conversion rates in one year
  • Article about microsites
  • The Beginner's Guide to Digital Marketing
and more ...
 
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