The better-for-you beverages include those with no and low-alcohol, lower calories and sugar, added benefits and options that support lifestyle diets. Read the whole story
Keurig Dr Pepper just reached a deal to acquire the global distribution rights to the non-alcoholic, ready-to-drink cocktail brand Atypique. Read the whole story
"I wanted a totally different approach to hydration -- definitely staying away from the peak-performance aspect that's really flooding the market," says CMO. Read the whole story
Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear family, placed second and "led to a strong purchase intent," noted iSpot. Read the whole story
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Launched in the United States last fall, Nutrl is a premium brand in the distilled hard-seltzer space, and leading vodka soda in Canada. Read the whole story
Unilever's capsule brands -- known variously as Dirt Is Good, Persil, Skip and OMO -- are now available packaged in plastic-free, cardboard containers. Read the whole story
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