Grattagliano -- a perfumer before pioneering zero-proof beverages -- discusses recreating the taste of alcohol, explains why Arkay went strictly D2C. Read the whole story
Unilever said it would remove all references to the words "fair/fairness," "white/whitening," "light/lightening" from its products' packaging and communications. Read the whole story
The campaign represents the first major work from MDC Partners' Forsman & Bodenfors which won the brand's global creative account last year. Read the whole story
In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future proof your business. Join Tim Eschenauer, Head of SEO for GroupM and Catalyst, on 7/21 at 1PM ET as he discusses the SEO imperative, exploring how SEO can maximize performance regardless of economic climate. Register here
Bayer did not admit liability or wrongdoing, maintains that independent studies show that the substance is safe to use, and will continue to market ... Read the whole story
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