Psychedelics are following a path similar to what cannabinoids followed: research leading to approved medicinal use and, ultimately, CPG status. Read the whole story
The NFL great, a longtime pitchman for the brand, offers such services as haircare tips and tricks, video unboxing, and extremely dramatic voiceover work. Read the whole story
Two brands will turn a Brooklyn brownstone into flagship Apt. 5G, treating visiting trick-or-treaters to 10 Reese's products, including the Take 5G bar. Read the whole story
MediaPost's Brand Insider Summit engages the daunting challenges that CPG marketers face by sharing the innovative ways both legacy and emerging brands are innovating their way through the complexity. Join us on November 3-6 as we focus on how brands are mapping the omnichannel consumer journey, building media and data plans to target them, and more. Click for more
Assessing audience scope is critical before you launch into that Super Bowl spot or spend big on a finely-targeted Facebook campaign. Read the whole story
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