"It's very important for us to have the D2C connection because each one of our users has a deep profiling process," says founder Rachel Yarcony. Read the whole story
CPG brand Banza is venturing from store shelves to frozen food aisle with launch of chickpea-based pizzas and largest marketing push to date. Read the whole story
Progressive financial services organizations have started to focus more on the customer. This shift makes good business sense as focusing on customers can lead to higher satisfaction, increased engagement, longer relationship tenure - all resulting in business growth and long-term value creation. Join Neustar's webinar on 10/28 at 1pm EST to hear how other financial services organizations have used unified analytics to shape the customer's journey, improve customer lifetime value, and more. Register here
Theraflu has launched a "Fighting Flu Together" campaign encouraging people to get flu shots and providing info to help locate flu shot providers. Read the whole story
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