Philip Morris could gain a bigger footprint in the smokeless-nicotine space, along with potential flexibility in the manufacturing and marketing of iQos-branded devices. Read the whole story
"This is our first integrated campaign that will run on multiple platforms that reach Hispanic consumers," says PepsiCo energy category CMO Fabiola Torres. Read the whole story
Join Pharma and Health marketers on July 17-21 in Park City for a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for Marketers. We will explore how the changes in healthcare have affected media planning, data-driven marketing, creative, and a new reliance on social channels to enrich the customer experience. Click for more
Igloo designed the cooler with custom graphics showcasing the Jeep seven-slot grille, Jeep brand mark and adventure-inspired stickers. Read the whole story
Godiva teamed with actor Chris Evans ("The Avengers" franchise, "Knives Out") to be the voice of the company's global marketing campaign. Read the whole story
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