Company's big insight: "Consumers are looking for flavor...people were really shopping based on 'is this Parmesan or cheddar, Asiago or pepper jack?'" Read the whole story
"Daily Yabba Dabba Doo" campaign used 23 parenting influencers who created 30 videos featuring activities that could be done with minimal adult supervision. Read the whole story
More than ever, it is crucial that marketers are able to reach consumers at home to activate purchase decisions. Join Lewis Gersh, Founder and Chairman of PebblePost, the leading Digital to Direct Mail platform, and Devora Rogers, Chief Strategy Officer of Alter Agents, on June 30th at 2PM ET to learn about how recent consumer shopping shifts make the future of direct mail look brighter than ever. Register here
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. Read the whole story
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