Quest, essentially a nonviolent version of the mega-hit Doom, greatly increased cereal sales, but the promotion itself came and went in just six weeks. Read the whole story
Now when budgets are at their tightest, advertisers are faced with the double challenge of being asked to do more with less - needing to find new customers all while optimizing spend. Join Visa on 6/2 at 2PM ET as they discuss simple but effective strategies to help you reach the right consumers and measurement strategies to help you know what's working while your campaign is in flight. Click for more
The public needs accurate information, positive news, and a little reassurance - especially when we feel like our access to basic necessities is threatened. Read the whole story
As AOR for both creative and media, The Many is responsible for reintroducing Bumble Bee to a new generation of canned tuna eaters. Read the whole story
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