Company can now isolate microsegments as small as "Longtime contact wearer who has never purchased online, but has been to the site three times and called in once." Read the whole story
While consumers are watching their budget, they're also more impulsive, with 35% calling themselves impulse shoppers, up from 28% in 2019. Read the whole story
With ecommerce thriving and the holidays just around the corner, Prime Day 2020 looks set to be bigger than ever before. Join Kenshoo and MediaCom on 9/1 at 1pm EST as they discuss the top four things brands should consider to ensure they are primed to maximize sales and jumpstart their 2020 holiday season. Click for more
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