The ongoing rise of D2C mattress brands, including Tuft & Needle (which Serta acquired in 2018), is behind the shift in the 90-year-old brand's strategies. Read the whole story
Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises. Read the whole story
To thrive in this new world, marketers will need to adopt new strategies and work closely with trusted vendors to upgrade the infrastructure they rely on. Join experts from Merkle and Branch on Wednesday 12/9 at 2pm EST for a walkthrough of where we are today, what is likely coming down the pipe over the next few months, and what you should be thinking about to ensure you and your team are prepared. Register today!
A poll of journalists and PR experts found that AI-written subject lines were well done. But would people who found them in their inbox ... Read the whole story
A staggering 41% of global ecommerce companies do not offer email customer support, Netomi reports. But DC Shoes exceeds the ecommerce benchmark for email ... Read the whole story
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
