The NFL great, a longtime pitchman for the brand, offers such services as haircare tips and tricks, video unboxing, and extremely dramatic voiceover work. Read the whole story
Among ideas spurred by the pandemic: holiday DoppelDrinker campaign, where brand created cut-outs of folks who couldn't be there in person. Read the whole story
This November, Marketing:Automotive LA will gather the top marketers and media buyers in space during LA Mobility. Join FordDirect, Volkswagen, Nissan, Honda, and more on November 17th at the LA Auto Show for a high-level shared learning session that is sure to spark new ideas and inspire fresh approaches to upcoming media buys. Click for more
A federal agency has launched an investigation into how Google, Apple and other tech companies handle information about consumers' purchases. Read the whole story
Account-based marketing (ABM) focuses marketing resources around a predefined set of target accounts. While ABM has been shown to boost ROI and revenues, doing ABM "right" takes significant data management maturity and high-quality data is a must. In this white paper we will share four steps to ABM success. Click for more
IT is first in conducting high-level analytics and using feedback from surveys, Wunderman Thompson Technology and Sitecore report. Read the whole story
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