You won't need your wallet or credit cards but you do need a special Amazon Go app to get into the new convenience store that's opening to the ... Read the whole story
The brand will continue its sponsorship of the Super Bowl alternative, the Puppy Bowl on Animal Planet, for the eighth consecutive year. Read the whole story
"Pampers knows that when baby sleeps, everyone else can get some sleep, too, and that is important for the overall health of the entire ... Read the whole story
Panera has a growing track record for pairing press-generating initiatives tied to clean food and transparency issues with its product launches. Read the whole story
MediaPost will gather preeminent agency media strategists and top brands to review both their 2018 plans and their expectations for the media landscape over the next five years. As allocation shifts across digital & analog channels, MediaPost's Forecast conference will help you understand both the new consumer and the attention economy. Click for more
Target's fragrance-without-a-face launch may benefit from the one thing physical retailers can do that online can't: Let consumers explore in person. Read the whole story
The automaker is teasing its Super Bowl effort only by promising it will "celebrate millions of heroes who have helped a very important cause" ... Read the whole story
The campaign creative features six U.S. Olympians and their moves on the slopes and ice by comparing them with the everyday, "but equally heroic," ... Read the whole story
"The Joy of Wine" creative is straight-forward and simple by showing how everyday moments are enhanced by the wine. The messaging also references the ... Read the whole story
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