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The $98.9 million million deal joins two profit-challenged marketers focused on younger consumers' preferences for beverages, plant-based foods, cosmetics and CBD products. Read the whole story |
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Amazon got 9.4% of all U.S. retail dollars, compared to Walmart's 8.6%. But Walmart still shines in pharmacy sales and wellness. Read the whole story |
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While EVs have become more mainstream, all brands need to continue to show the vehicles are a satisfying drive, according to Mini. Read the whole story |
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Join Chris Contreras, Senior VP of Customer Success at MNTN, on 4/27 at 2pm as he details the tools, technology, and mindset needed to create media plans that get the most out of Connected TV. He'll explore how CTV's digital backbone can unlock a valuable new performance channel for brands, and why it's vital to rethink TV's role as just an awareness channel. Click for more |
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Honda has brought exclusive experiences to music fans, with programs like the Honda Civic Tour, for over two decades. Read the whole story |
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Showing diverse variety of people, spots for brand-new Tezspire promote message that severe asthma sufferers "can be you, whoever you are." Read the whole story |
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The Brand Insider Summit: QSR will be a special experience with content and collaborative roundtables with a hand-selected group of brands, agencies and solutions providers gathering live on April 27-30 in St. Augustine, FL for great content, afternoon activities, cocktail parties, and al fresco dining. Click for more |
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Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a ... Read the whole story |
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MBLM lists the top ten brands in terms of brand intimacy. But do they consider email metrics? Read the whole story |
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