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| Safety Shot, a supplement that "has not undergone formal clinical validation," reportedly contains "scientifically proven ingredients that stop your body absorbing alcohol." Read the whole story |
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| The retailer is repositioning itself as the source of creative inspiration, celebrating pop-culture trends as much as hard-core crafters. Read the whole story |
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| That's the claim in the brand's first major campaign since 2020, where a group of kids questions one mom's seemingly eerie culinary chops. Read the whole story |
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| Retailers today, whether brick-and-mortar or direct-to-consumer "digital natives," must be agile and flexible to keep up with today's evolving consumer landscape. Fueled by rising inflation and economic uncertainty, consumers buying behaviors and habits are constantly in flux. How can retailers keep up with these perpetual changes? With the demise of Cookies and more data restrictions, measurement and attribution are even a bigger challenge. How do best invest your marketing dollars and validate that spend in today's omnichannel environment? game. Click for more |
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| Brand was responding to young consumers' increasing demands for "better-for-you alcohol options," company claims. Read the whole story |
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| The consumer contest is part of marketing for the chain's recent introduction of more menu items containing avocado, such as the Avocado Bacon Burger. Read the whole story |
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| Even as CMOs at the largest companies increase spending, they're paring back labor costs and agency investments. Read the whole story |
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| Now in their 18th year, the OMMA Awards were created to honor the best in Online Media, Marketing and Advertising with 39 categories across two sections: Excellence in Online Advertising and Excellence in Media and Marketing. Whether by channel, industry sector or medium, the OMMA Awards cover every corner of the digital advertising industry. Click for more |
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| CPG Insider spoke with advertising experts regarding the review, what Papa John's is missing in its advertising, and what appears to be a renewed ... Read the whole story |
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| The Books & Literature vertical topped the list in conversions and other measurements, Omnisend reports. Read the whole story |
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